Our Mission
To beautify the world with our meticulously crafted fine jewelry
To inspire moments of happiness and celebrations
To enlighten and enrich women’s lives
Our Vision
Brand Portfolio: Bring to the world a portfolio of exquisitely designed jewelry brands that anticipate and satisfy people’s needs and desires
Partners: Create mutual and enduring value with customers and suppliers
Environmental Protection: Contribute to a more sustainable planet
Our Values
Originality:
We love to think outside the box and break conventions. We always surprise customers with our creativity
Adventure:
We embrace changes and strive for innovation
Integrity:
We conduct ourselves in an honest, trustworthy and ethical manner at all times
Quality:
We are totally dedicated to the pursuit of perfection
Caring:
We are committed to protecting the environment, and maintaining respectful relation with customers, partners, suppliers, employees and communities