Awards and Achievements

The Hong Kong Brand Spirit Award
In 2016, Coronet was granted the Hong Kong Brand Spirit Award by the Federation of Hong Kong Brands, in recognition of its efforts in developing a quality brand that truly represents that spirit of Hong Kong.

World's Most Valuable Guitar
The Coronet Diamond Gibson Guitar embedded with more than 400 Carats of Diamonds and made with 1.6kg of 18K gold is created by Aaron Shum. The masterpiece is the result of 700 work-days with a team of 68 people and set the new GUINNESS world record for the Most Valuable Guitar at USD$2 million, The Guinness certificate was formally presented to Coronet after the guitar was played during a performance at Baselworld 2015 in the Coronet salon, located in Hall 1 of the show.

The HK Top Brand Award
Coronet Solitaire (冠玲瓏), the worldwide patented brand of Aaron Shum Jewelry, received the Hong Kong Top Brand Award in 2011. This is the first and only jewelry product brand in the history of Hong Kong industry to win this prestigious award.

The Hong Kong Famous Brand Award
Coronet Solitaire (冠玲瓏), the worldwide patented brand of Aaron Shum Jewelry, received the Hong Kong Famous Brand Award in 2012. The award was presented by the mainland portal QQ.com and Southern Metropolis Daily.

The HK Star Brands Award (Enterprise)
Aaron Shum Jewelry, was presented the HK Star Brands Award by the Hong Kong Small and Medium Enterprises Association, Hong Kong Trade Development Council and Hong Kong Productivity Council in 2013, in recognition of its leading position in the industry and excellence in products and services as well as corporate social responsibility.

IM Management Excellence Award
In 2013, Aaron Shum Jewelry was presented the IIM Management Excellence Award by The International Institute of Management in recognition of its outstanding performance in management enhancement.

Best SME’s Award
Aaron Shum Jewelry won the 2008 Best SME Award, organized by The Hong Kong General Chamber of Small and Medium Business.