Press Release

Aaron Shum Jewelry Expanded Presence at Basel World 2013

An alluring new stand in a prominent position within Hall of Visions, certainly put Aaron Shum Jewelry in the top league at Basel World 2013.This year, Aaron Shum Jewelry had moved up from Hong Kong Pavilion to the Basel Brand Hall. As the Baselworld show revealed its brand-new architectural concept this year, the Hall of Visions was created to convey a luxurious shopping mall feel, which in turn gave the exhibitors more prestige. Aaron Shum Jewelry seized the opportunity to create a new stand to present the products in a more impressive manner. The self-constructed new stand occupied an area of 830 square feet, providing a perfect showcase for visitors to enjoy its products. Additionally, its luxurious ambiance, stunning brand images, and well-lit, purpose-built display cases made a strong brand identity and attracted all the attention, providing a magnet for buyers across the Europe, as well as Middle and Far East.

There was strong interest in designs from the company’s world-wide patented collection, particularly in Coronet Solitaire. By assembling seven brilliants with an elevated centre diamond without prongs, Coronet Solitaire successfully creates the look and effect of a Grand Solitaire. Although available in the market for only six-years, Coronet Solitaire has already distributed across the globe. Gemtique, Aaron Shum Jewelry’s collection of 925 sterling silver and 18-carat gold, and adorned with the magic brilliance of Swarovski’s genuine gemstones, was also popular, so too the Icestrella range, which diamonds are set into absolutely transparent materials used for bullet-proof glass and magnifies the diamond size.

For further press information, please contact:
Amy Cheung
Aaron Shum Jewelry Ltd
Tel: +852 2334 2299 / Fax: +852 2334 7427
Email: amychueng@aaronshum.com

New space, new dimension, a whole new booth! Located at the Hall of Visions, the Aaron Shum Jewelry stand presented an impressive brand image at an area of 830 square feet, featuring an open design in the reception area

A graceful interior provided comfortable and discreet areas to welcome visiors.

The world-wide patented brand, Coronet Solitaire, was well received by the visitors.