Press Release

For Immediate Release

 11 May 2012 

The Launch Ceremony of New GEMTIQUE™ Collection 

AARON SHUM JEWELRY, in collaboration with SWAROVSKI GEMS™, had launched its new GEMTIQUE™ collection made with SWAROVSKI GEMSTONES at Shanghai World Expo Exhibition & Convention on 10 May 2012. 
 
A large crowd of local and international media, business partners, and customers attended this event. The event kicked off with a ribbon-cutting ceremony, which was performed by Mr. Aaron Shum, President of AARON SHUM GROUP, Mrs. Alice Shum, Mr. Jean-Michel Roux, Regional Director of Greater China of SWAROVSKI GEMS™, Mr Mac Sugiura, Managing Director of Japan of SWAROVSKI GEMS™, Miss Angelina Anderson, top-prize winner of Miss Jewelry Hong Kong 2011, 
and Miss Liz Ma, second runner-up of Miss Jewelry Hong Kong 2011. 
 
In the ceremony, Mr Aaron Shum remarked in his welcome speech that “The new GEMTIQUE™ collection is designed for those who are looking for unique and beautiful luxury jewels. It creates a distinctive place in the market, bringing jewelry consumers the joy of carefree spending and simultaneously the luxury experience of wearing 18K gold ornaments.” The new collection 
ingeniously combines 925 sterling silver and 18-carat gold, and adorned with the magic brilliance 
of Swarovski’s genuine gemstones. 
 
We believe that the new GEMTIQUE™ would develop a new trend and perception in the jewelry industry. 
 
 
For further press information, please contact: 
Amy Cheung 
Aaron Shum Jewelry Ltd 
Tel: +852 2334 2299 / Fax: +852 2334 7427 
Email: [email protected]

The ribbon-cutting ceremony to inaugurate the launch of the new Gemtique™ collection

Mr. Aaron Shum, President of AARON SHUM GROUP and Mrs. Alice Shum took a group photo with other honourable guests, including Mr. Jean-Michel Roux, Regional Director of Greater China of SWAROVSKI GEMS™(3rd from the right), Mr Mac Sugiura, Managing Director of Japan of SWAROVSKI GEMS™ (3rd from the left), and Miss Jewelry Hong Kong 2011 (2nd from the left and 2nd from the right respectively). 

Mr Aaron Shum and Mr. Jean-Michel Roux crack open the champagne to celebrate the official launch of new Gemtique™ collection.