Press Release

FOR IMMEDIATE RELEASE

Chow Tai Fook and Aaron Shum Jewelry 
Enter into Exclusive Distributorship Agreement for Greater China Region 
To Launch New Diamond Collection in Patented Coronet Design

(Hong Kong, 5 March 2014) Chow Tai Fook Jewellery Group Limited (“Chow Tai Fook” or the“Company”; collectively with its subsidiaries, the “Group”; HKEx Stock Code: 1929), the world’s largest jeweller by market capitalisation with over 80 years’ heritage, and Aaron Shum Jewelry Limited (“Aaron Shum Jewelry”) proudly announced they have entered into an exclusive distributorship for the Greater China region whereby Chow Tai Fook will launch an a new diamond collection in Aaron Shum Jewelry’s innovative patented Coronet design in Hong Kong, the Mainland of China, Macau and Taiwan.

Chow Tai Fook Managing Director Kent Wong takes great pleasure in collaborating with Aaron Shum Jewelry. He said, “Chow Tai Fook is very glad to enter into the exclusive distributorship agreement with Aaron Shum Jewelry. We will soon launch a new line of diamond products using Aaron Shum Jewelry’s patented Coronet design. Chow Tai Fook has more than 2,000 points-ofsale in over 400 cities in Hong Kong, Macau, Taiwan and all provinces in Mainland China. Through our extensive retail network, the new collection could penetrate into the entire Greater China market swiftly. We are very confident that the new products will be well received by the market.”

Kent Wong continued that the partnership with Aaron Shum Jewelry demonstrates Chow Tai Fook’s strict adherence to stringent partner selection criteria and its all-time persistence in aligning with its high standard for product quality requirement while developing more product categories, so as to provide consumers with more diversified products that are of guaranteed quality at highly competitive prices. The collaboration between the two companies brings their exceptional strengths in product design, technology and production together; and fully optimises Chow Tai Fook’s extensive retail network for high market penetration.

Aaron Shum Jewelry President Aaron Shum said, “As an original Hong Kong design, I am very honoured that with Chow Tai Fook’s extensive retail network of over 2,000 points of sales, more and more Chinese and Asian people have the chance to buy and enjoy our worldwide patented brand Coronet Solitaire. It brings a great step closer to our dream that Coronet Solitaire can be bought locally and globally every day and everywhere.”

Coronet Solitaire, the flagship brand of Aaron Shum Jewelry, is a world-renowned jewellery brand that has gained tremendous success worldwide. Riding on its global success, Coronet Solitaire will definitely fuel the growth of the product portfolio of Chow Tai Fook. To debut the launch of the new product collection, a series of advertising and promotional initiatives in the pipeline will be rolled out across different media channels soon.

The partnership was kicked off on March 5 at the Hong Kong Exhibition and Conference Centre with an agreement signing ceremony by Mr Kent Wong, Managing Director of Chow Tai Fook Jewellery Group Limited and Mr Aaron Shum, President of Aaron Shum Jewelry Group; followed by a ribbon-cutting ceremony jointly officiated by Mr Peter Suen, Executive Director of Chow Tai Fook Jewellery Group Limited.

Chow Tai Fook Managing Director Kent Wong (right) and Aaron Shum Jewelry President Aaron Shum (left) sign the Exclusive Distributorship Agreement

Chow Tai Fook Managing Director Kent Wong (middle) and Executive Director Peter Suen (left)
officiate at the ribbon-cutting ceremony with Aaron Shum Jewelry President Aaron Shum (right)