Press Release

Delegation from Singapore Productivity Association Visited Aaron Shum Jewelry

On Friday, July 27 2012, Mr Aaron Shum, President of Aaron Shum Jewelry Group welcomed 23 delegates from Singapore Productivity Association (SPA). The reason for their visit to Hong Kong was to learn about the management style of Hong Kong leading enterprises and interchange on business excellence. Members of the delegation included Mr Low Hock Meng, Executive Director of SPA, Ms Lim Liang Soh, Head of Retail Operations of Soo Kee Jewellery, Ms Foo Lilian, Executive Vice President of Sakae Holdings Ltd, Mr Tang Khoon Sin, Associate Director of National University of Singapore.
 
The day started off with Mr Shum’s presentation on “Brand Building and Protection”. The delegates were inspired by Mr Shum’s experience of being oppressed by giant enterprises due to lack of brand protection, and how Mr Shum learnt from the experience and successfully established the world-wide patented brand, Coronet Solitaire, which was awarded with “Hong Kong Top Brand”.
The visit was then proceeded with the guided tour to our office and the delegates expressed great appreciation to the garden environment.

Mr Aaron Shum shared his valuable experience on brand building and protection with the guests.

Mr Shum gladly toured guests around the office and took a group photo with the guests at his room.