Press Release

For immediate release

BRINGING COLOR AND FLOWER POWER,
REENA AHLUWALIA TO DEBUT NEW COLLECTIONS AT JCK LAS VEGAS

(LAS VEGAS, NV, May 23rd, 2018) – Continuing their innovative streak, Reena Ahluwalia and Aaron Shum will be unveiling two new collections at the upcoming JCK Las Vegas - The Alyssum Collection and the silver Soul Carousel spinning jewelry collection. Also making its Las Vegas debut will be Color Carousel, a dramatic statement spinning necklace by Reena Ahluwalia.

What is common in both? Both collections are fresh, exciting and budget conscious. The designs are thoughtfully created for self-purchasers and women who want to express themselves uniquely, but don't want to break the bank.

With the new Alyssum Collection, Reena Ahluwalia is set to bring flower power back. A lightweight, easy, breezy collection that has fresh energy and excitement. The collection is inspired by Alyssum, a flower with sweet lingering fragrance. The four petals of Alyssum represent love, passion, dreams and hope. The collection uses Reena Ahluwalia’s signature motif - a quatrefoil with star at its center, also her logo. Set in diamonds, the lightweight pieces are available in 18K rose, yellow and white gold, including some with enamel. Reena has used enamel to display color, attitude and individual expressions that consumers are seeking today. The Alyssum collection starts at US $499 retail.

Also being presented is the new sterling silver Soul Carousel spinning collection from Coronet By Reena Ahluwalia. An explosion of color, the striking rings spin in a hyper-energized rainbow palette set with Swarovski^® Created Stones. A signature ‘pointer’ design element points to the true center of our being and reminds us to live our life to its fullest and in all colors.  Says Reena, “My creations are driven by the idea of self-identity, expression and celebration. Color is all about personal meaning and it’s use, a unique individual expression”.  The super affordable, high-on-fashion collection starts at USD $299 retail.

Besides the two new collections, new pieces from Coronet By Reena Ahluwalia’s iconic Inner Brilliance spinning diamonds collection will be at the show. Visitors will also get to feast their eyes on the Guinness Book of World Records title for the Coca-Cola-inspired diamond handbag with nearly 10,000 diamonds. Booth, B-47139, Hong Kong Pavilion. JCK Las Vegas.

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MEDIA ENQUIRY
For interview and appointment at our JCK Booth B-47139, Hong Kong Pavilion, please contact:
Annie Wong, [email protected], www.aaronshum.com / HK #: +852 2334 2299
Reena Ahluwalia, [email protected], www.reenaahluwalia.com / Canada #: +1 416 558 3720

SOCIAL MEDIA.
Please join us:
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Facebook: @Reena.Ahluwalia.Design, @aaronshum, @coronet-aaronshumjewelry, @aaronshumjewelry
Twitter: @reenaahluwalia
LinkedIn: https://www.linkedin.com/in/reena-ahluwalia/
Hashtags: #ReenaAhluwalia #AlyssumByReena #AlyssumCollectionByReena #AlyssumCollection #CoronetByReena #AaronShumJewelry #AaronShum #JCKLasVegas

ABOUT REENA AHLUWALIA
Recognized as one of the Top Masters of Jewelry Design in Canada, Reena Ahluwalia is a multifaceted artist. She is an award-winning jewelry designer, diamond painter, professor, speaker and a community builder. Reena is one of handful of living jewelry artists whose work is featured on a nation's (Belgium) postage stamp. She designed a historic diamond piece for the Legislature of Ontario with De Beers Canada. Reena created the inaugural collection for Rio Tinto Bunder Mine, diamonds found 100 years after the fabled Indian Golconda Mines depleted. As a tribute to the British Royal Wedding, Reena created a Diamond Tiara for HRH Kate Middleton with Royal Asscher Diamond Company, the company responsible for cutting world famous Cullinan Diamond and Excelsior Diamond.

Coveted internationally by art collectors, Reena paints highly nuanced, hyper-realistic diamonds with ultra-magnified facets. Her paintings are in the collection of distinguished collectors worldwide, including, showcased at the DIVA Diamond Museum shop in Antwerp. Her artwork gives back to many organizations, including 'Jewelers For Children' (JFC) charity, to help children who are victims of catastrophic illness.

Reena is a passionate professor and a member of the George Brown College Jewellery Program Advisory Committee. In 2017, she was awarded an honorary credential by George Brown College. Each year Reena supports students by providing scholarship and mentor upcoming talent. Reena is a Fellow of (IwB) Institute without Boundaries. 

ABOUT CORONET^®
Coronet^® is a signature Swiss brand of Aaron Shum Jewelry Ltd. With its inspirational jewelry ideas, technical excellency and an innovative craftsmanship, Coronet^® has achieved THREE GUINNESS WORLD RECORDS titles with regards to diamond creations at the BASELWORLD in the year of 2015, 2016 and 2018.

With its worldwide patented design, each piece of Coronet^® made from 7 high caliber diamonds set WITH NO PRONGS holding the center diamond, along with precision of cut, symmetry and polish, which attribute to the best fit proportion to conceiving a luminous solitaire diamond effect yet at exceptionally competitive value. Thus, this patented Coronet^® technique stands out above any other similar products on the market. Throughout these years, Coronet^® has successfully established a global reach of over 1000 point of sales.