Press Release

For Immediate Release 

25 September 2012

 
Aaron Shum Jewelry, in collaboration with Palladium Alliance International 
and Swarovski Gems™ announced the Launch of First-ever Palladium Collection 

In collaboration with Palladium Alliance International and Swarovski Gems™, Aaron Shum Jewelry proudly introduced its first-ever palladium collection, Palladium One. The launch was celebrated by a ribbon-cutting ceremony, which took place on Friday, 21 September 2012, at Hong Kong Convention and Exhibition Center, during the September Hong Kong Jewellery & Gem Fair. 
 
The event attracted a large crowd of local and overseas media representatives, business partners, 
and customers. The ribbon-cutting event was performed with Mr Aaron Shum, President of Aaron Shum Jewelry Group, Mr Duke Lee, Director and Vice President of Asia Pacific of PAI, Mr Jean-Michel Roux, Vice President Greater China of Swarovski Gems™, Mr Stephen Kahler, Senior Vice President Global Sales Operations of Swarovski Gems™, Mr Martin Schiechtl, Senior Vice President Marketing of Swarovski Gems™. 
 
In the ceremony, Mr Aaron Shum remarked in his welcome speech that “This collection is an innovative product line that combines the purely white metal with Swarovski coloured gemstones. It further defines “affordable luxury” with a new dimension of “Everyday luxury”. You can now have a much bigger and bolder designs with this new metal as it is lighter in weight and lighter in price than other precious metals. The Palladium Collection will definitely create a new trend in the market.” 
 
For further press information, please contact: 
Amy Cheung 
Aaron Shum Jewelry Ltd 

From left to right: Mr Martin Schiechtl, Vice President Marketing of Swarovski Gems™, Mr Duke Lee, Director and Vice President of Asia Pacific of PAI, Mr Aaron Shum, President of Aaron Shum 
Jewelry Group, Mr Stephen Kahler, Senior Vice President Global Sales Operations of Swarovski Gems™ and Mr Jean-Michel Roux, Vice President Greater China of Swarovski Gems™. 

The guests had a celebratory champagne toast to honor the palladium collection successful launch.