Press Release

For Immediate Release 

Aaron Shum Jewelry New Head Office Inauguration Party Gained Huge Success 

On Sunday, 23 September 2012, Aaron Shum Jewelry Group hosted an Inauguration Party for its New Head Office at the new premises. The event was attended by more than 70 existing customers from all over the world, as well as media guests from local and overseas trade publications. The guests were deeply impressed by the design concept of the 15,000 square feet garden office which truly reflected its corporate spirit of creativity and originality. 

 
During the dinner party, Mr Aaron Shum gave a presentation on “Our Brand Our Story”, which outlined the development of Aaron Shum Jewelry and the accomplishments of the flagship brand Coronet Solitaire had achieved. The guests expressed great respect and admiration to the company’s relentless pursuit of brand development. 
 
Mr Shum also took this opportunity to thank for each guest for their support towards the development of Aaron Shum Jewelry. Especially, an “Achievement Award” was presented to Mrs Çiğdem Kamer from Atasay, which had launched a very successful marketing campaign in promoting Coronet Solitaire in Turkey and had achieved a remarkable sales volume of USD 10 million (calculated 
in export price) within 3 years’ time. 
 
All our guests were in high spirit at the event as they mingled around and enjoyed the private-label red wine brewed exclusively for Aaron Shum Jewelry. 
 
All in all, the event was finally concluded successfully in the joy of delight found in the venue. 
 
For further press information, please contact: 
Amy Cheung 
Aaron Shum Jewelry Ltd 
Tel: +852 2334 2299 / Fax: +852 2334 7427 
Email: amychueng@aaronshum.com 

An achievement certificate was presented to Mrs Çiğdem Kamer of Atasay, to celebrate its 
achievement in reaching sales volume of USD 10 million.

More than 70 existing customers attended the New Head Office Inauguration Party. 

The event successfully built a warm and close relationship between ASJ 
and its overseas customers.